Native Sons Eyewear

Visual Direction & Catalog System

  • Led the visual direction for Native Sons Eyewear’s e-commerce catalog, developing a structured system of studio compositions that established consistency across the brand’s entire product line.
  • Defined key camera angles, lighting approach, and framing rules that became the foundation for all ongoing product imagery, ensuring a cohesive and recognizable visual identity across releases.
  • Beyond product documentation, expanded the visual language through behind-the-scenes photography and narrative-driven content to support brand storytelling.
  • Directed and developed the visual approach for select collections, including work connected to Pat Long, shaping the tone, mood, and presentation to align with the brand’s identity and audience.

Function and Form Suspension

Visual Direction

  • Led visual direction and content strategy across digital platforms, shaping how Function and Form Suspension presented its products and expertise to both enthusiasts and new customers.
  • Developed and executed a cohesive studio photography system for suspension products, defining lighting, composition, and detail-focused imagery to clearly communicate build quality and design.
  • Directed the evolution of the brand’s website experience, aligning product visuals, layout, and messaging to improve clarity, consistency, and overall presentation.
  • Created detailed installation guides for coilovers and air suspension systems, combining technical documentation with visual storytelling to make complex processes more accessible and trustworthy.
  • Built and managed relationships with influencers and collaborators, guiding content direction to ensure alignment with the brand’s visual identity and voice.
  • Contributed to ongoing brand storytelling through blog content and social media, maintaining a consistent tone while expanding reach and engagement.